“Talk like TED: The 9 Public-Speaking Secrets of the World’s Top Minds” by Carmine Gallo: Part Two

  1. Secret #3: Have a Conversation: Practice relentlessly and internalize your content so that you can deliver the presentation as comfortably as having a conversation with a close friend.
  2. The four elements of verbal delivery are: rate, volume, pitch, and pauses.
    Rate: Speed at which you speak.
    Volume: Loudness or softness.
    Pitch: High or low inflections.
    Pauses: Short pauses to punch key words.
  3. “Subordinates need to look up to somebody who is still standing strong, like an oak, regardless of events around them. You need to convey a feeling that you will always be in control despite the circumstances, even if you don’t have an immediate solution… someone who doesn’t lose focus, doesn’t cower, doesn’t waffle. He air of confidence must come out.” ~Matt Eversmann
  4. Disciplined, rigorous, intelligent, and confident speakers use hand gestures as a window to their thought processes.
  5. Our nonverbal do govern how we think and feel about ourselves… our bodies change our minds.
  6. Secret #4: Teach Me Something New:
    Reveal information that’s completely new to your audience, packaged differently, or offers a fresh and novel way to solve an old problem.
    The human brain loves novelty. An unfamiliar, unusual, or unexpected element in a presentation intrigues the audience, jolts them out of their preconceived notions, and quickly gives them a new way of looking at the world.
  7. Susan Cain (author of “Quiet”) argues there’s “zero correlation between being the best talker and having the best ideas.”
  8. You’ll become a more interesting person if you’re interested in learning and sharing ideas from fields that are much different from your own.
  9. Bombard the brain with new experiences: Building novel concepts into your presentation does requires some creativity and a new way of looking at the world. One technique to jump-start your creativity is to embrace new experiences. The brain takes shortcuts. Its mission, after all, is to conserve energy. Neuroscientists have found that only through bombarding the brain with new experiences do we force our minds to look at the world though a new lens.
  10. Some speakers take a defeatist attitude. They don’t think they have anything new to teach people. Sure they do. We all do. We all have unique stories to tell.
  11. Pay attention to the stories of your life. If they teach you something new and valuable, there’s a good chance other people will want to hear about it.
  12. If you can’t explain your big idea in 140 characters or less, keep working on your message. The discipline bring clarity to your presentation and helps your audience recall the one big diea you’re trying to teach them.
    Ask yourself, “What’s the one thing I want people to take away?”
  13. Create a Twitter Friendly Headline: as you craft your next presentation, ask yourself, “What is the one thing I want my audience to know about my company, product, service, or idea?” Remember to make your headline specific and clear. Oftentimes my clients create what’s really a tagline instead of a headline, but it still doesn’t tell me the one thing I need to know. From a well-crafted headline I should be able to identify what the product, service, or cause is as well as what makes it different or unique.
  14. Ben Saunders suggest that inspiration and growth come from “stepping away from what’s comfortable… in life, we all have tempests to ride and poles to walk to, and I think metaphorically speaking, at least, we could all benefit from getting outside the house a little more often, if only we could sum up the courage.
  15. You should plan the story first. Just as a movie director storyboards the scenes before he begins shooting, you should create the story before you open the tool. You’ll have plenty of time to design pretty slides once the story is complete, but if the story is boring, you’ve lost your audience before you’ve spoken a word.
  16. Stats Can Rock: Persuasion occurs when you reach a person’s heart and head—logic and emotion. You’ll need evidence, data, and statistics to back up your argument. Make numbers meaningful, memorable, and jaw-dropping by placing them in a context that the audience can relate to. A statistic doesn’t have to be boring. My advice: never leave data dangling. Context matters. If your presentation has a number or data point that is groundbreaking or paramount, think about how you might package it and make it appealing to the listener.
  17. Secret #5: Deliver Jaw-Dropping Moments: Every performer has at least one jaw-dropping moment—an emotionally charged event that your audience members will be talking about the next day. Every presentation needs one. Get one and use it.
  18. Secret #6: Lighten Up: Don’t take yourself (or your topic) too seriously. The brain loves humor. Give your audience something to smile about. Humor involves some risk and most people don’t have the courage for it, which is why most business presentations are awfully dry and boring. It takes courage to be vulnerable, to poke some good-natured fun at yourself and your topic. The key is to be authentic. Don’t try to be someone you’re not. But if something makes you laugh, there’s a good chance it will make someone else laugh, too.
  19. Humor, it seems, is one of those tools the brain is hardwired to react to and is key to making a message new and novel.
  20. Laughter not only conveys cognitive information to others but it also serves the function of inducing and accentuating positive emotions in others, in order to influence their behavior and promote a more favorable attitude toward the one who is laughing.
  21. If something happened to you and you found the humor in it, there’s a good chance others will too.
  22. I realized that I didn’t have to make the audience laugh; all I had to do was reveal the humor in a particular situation.
  23. Don’t take your topic too seriously, or yourself.


Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds

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